Commercial
NASS
Shopify storefront and paid-traffic funnels for a fitness e-commerce brand.
- Role
- Front-End / Shopify Developer
- Client
- GoGuru
- Year
- 2026
- Type
- Commercial
Overview
NASS sells training programs and activewear. As part of the GoGuru team I develop the storefront on a custom Shopify Horizon theme and build the landing pages that paid traffic lands on — where every change is measured in conversion.
What I built
- Custom Liquid sections, reusable theme blocks and restyled native Horizon sections
- Funnel landing pages for prenatal and postpartum programs, with A/B variants and presale pages
- Development store for testing subscriptions, documented for the team
- Theme workflow on GitHub + Shopify CLI; onboarded a second developer
Engineering highlights
- Found and fixed a live checkout issue caused by a wrong shipping profile, then added a shipping check to the launch checklist
- Landing variants are shipped as A/B tests, so design decisions are backed by conversion data
